The role of the Ad Network Performance Associate is to optimize mobile media marketing on various ad networks. In addition, they will perform detailed analysis and reporting, in order to maximize Apple iTunes and Android Marketplace positioning (app store optimization). The ideal candidate will have strong analytical skills and an active interest in mobile technology and digital marketing.
Job Specifications:
- Strategize, develop, launch, manage, and expand mobile marketing plans for multiple clients simultaneously
- Manage campaign bids and budgets
- Write ad creatives and complete performance analysis
- Monitor iTunes and/or Android Marketplace positioning
- Test settings, geo-targeting, etc. in various accounts
- Assist with account set-up and tracking
- Provide additional business analysis and reporting as required
Job Qualifications:
- Advanced Excel skills
- Strong testing, analytical, and statistical background
- Experience with leading and executing data analysis
- Ability to think strategically and execute efficiently
- High attention to detail, including precise and effective communications
- Proven ability to manage multiple, competing priorities
- Ability to work in an innovative, fast-paced environment
- Direct experience managing an online marketing, search engine marketing, SEM, pay per click, or PPC program is beneficial