AAP Fundraising is proud to be the only charity-owned professional fundraising organisation in the market. As such, we have a direct, meaningful, and practical appreciation of our clients' interests and ambitions. This, coupled with our significant collective experience, places AAP Fundraising in a strong position to add measurable value to our Charity partners. Any financial excess the company achieves in the financial year is passed directly onto The Aspinall Foundation to help fund its work with endangered animals.

The Aspinall Foundation's trust and confidence in the AAP team, with whom they have worked since 2006, was demonstrated in their decision to establish the company in November 2009. The Aspinall Foundation needed a supplier to provide a quality led approach to the full acquisition, data process and development of the supporters, in order achieve the very best breakeven points and return on investment. So it was decided to set up an agency with a group of Senior Managers whom they have worked with since 2006, then once the agency was stable, it offered its same high quality approach to other charities, and in May 2010 saw the launch of the first live campaign with another charity.