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Marketing Director

Intelligent People

Marketing Director

A Marketing Director / Head of Marketing / Head of Product Marketing is needed to fully own the GTM strategy for an exciting fintech start-up, who are a UK market leader in their space. You'll play a senior role in the team reporting to the CMO, driving B2B campaigns to improve lead generation and refining their value proposition.

The Marketing Director / Head of Marketing / Head of Product Marketing will work closely with a variety of stakeholders, across BD, Product, Marketing, Operations and Partnerships, putting together a killer marketing strategy across a fast-moving sector.


The Marketing Director / Head of Marketing / Head of Product Marketing will be responsible for:

-Creating, testing and implementing go-to-market strategies that support the companies wider value proposition

-Optimising all campaigns for lead generation

-Owning the following channels: CRM, GTM, Content, PR, full service proposition and the relevant data tools

-Working closely with the sales team and their data to identify new opportunities

-Help drive demand generation and efficiency of pipeline by developing integrated marketing strategies

-Work closely with PR teams to ensure value proposition is being properly communicated

-Closely monitor B2B conversion funnel, analysing ROI and campaign performance against business goals

The Marketing Director / Head of Marketing / Head of Product Marketing will have:

-Strong experience working in fast moving B2B marketing roles, with a GTM, CRM and value proposition focus

-Experience in working for a B2B company, ideally start-up or medium sized.

-Solid experience delivering integrated marketing campaigns to push lead generation

-Brilliant stakeholder management skills with an excellent "project management" head

-A naturally analytical approach, consistently analysing performance of all marketing activity

-The ability to clearly articulate how they've worked in a cross functional role, specifically with PR, CRM, Content and BD teams

-Experience in managing a team of 2+

-Outstanding communication skills. They want someone who brings energy and a keen attitude to the table

-Experience delivering campaigns themselves as well as delegating


This is an excellent opportunity for a Marketing Director / Head of Marketing / Head of Product Marketing to make their mark on a thriving fintech business.
If you're looking to join a business that's a marketing leader in their space, then apply now!

Intelligent People Ltd is a specialist Marketing Director recruitment agency.

About Intelligent People

About Intelligent People

Who are Intelligent People?

We’re a recruitment consultancy, founded in 2002 by experienced recruitment professionals Doug Bates and Chris Mason. We specialise in placing top-level (up to director-level) marketing, product management and ecommerce professionals throughout the UK.

We work with companies across a range of industries, such as:

  • Online Retail
  • eCommerce
  • Travel
  • Media
  • Financial Services
  • Entertainment
  • Tech start-ups
  • ISVs & SaaS
  • Online Gaming & Gambling
  • Social Gaming
  • Mobile & Apps
  • Peer-to-Peer (P2P)
  • FMCG
  • Sharing economy
  • Delivery & fulfilment services
  • Digital, Online & Mobile services

Job Summary

  • Company
    Intelligent People Ltd
  • Location
    London, London
  • Salary
    70,000.00 - 80,000.00 £  per year  + shares
  • Job Type
    Full Time
    Permanent
  • Job Category:
    Marketing/Product
  • Occupations:
    Direct Marketing (CRM)
    Marketing Communications
  • Years of Relevant Experience
    5+ years
  • Career Level
    Manager (Manager/Supervisor of Staff)
  • Industries
    Internet Services
  • Education Level
    Bachelor's Degree
  • Job Reference Code
    JO0000007125_1517997988
  • Contact:
    Paul Nicholls
  • Email:
    Apply by Email