Job Title: Marketing Analyst - Customer Loyalty
Location: London or Cardiff
Salary: £28,000 - £36,000 + Bonus & Benefits
Overview
Responsible for designing the business strategy and delivery of the P&L of the credit card offering.
Key Accountabilities
- To analyse historical customer behaviour to identify opportunities to increase customer engagement through campaign activity.
- Develop and implement marketing activities to achieve key business targets (spend and usage growth) utilising the loyalty points/incentive capability.
- Fully implement and understand pre, post and vintage campaign and ROI analytics.
- Relationship management with key loyalty partners to secure funding/ commissions for marketing activity and to manage partner contracts.
- To build business cases to secure funding for new loyalty programme customer activity.
- To work with other business units such as credit risk, sales and NPD to increase the profitability of the loyalty products such as Trust card and cash back.
- To co-ordinate working group activity on updating/ amending loyalty propositions.
Candidate Profile
- A good degree(2:1+) in a numerate subject
- 18 months experience in an analytical role, ideally marketing
- Mental dexterity and the ability to solve complex problems within tight time scales.
- Excellent communication, presentation and influencing skills.
- Initiative, enthusiasm and a proactive approach to creative analysis.
- Proven experience of appropriate tools, SAS, SQL, MS Excel etc...
Contact us on 01706 82 5199 for further details or send your CV through the site.
Job Summary
Location
Cardiff, Wa
Industries
Banking and Consumer Lending
Job Type
Full Time
Permanent
Career Level
Experienced (Non-Manager)
Salary
0.00 - 36,000.00 GBP per year
Extra Benefits: Bonus & Benefits
Job Reference Code
A12-27-01-12